Millions of years ago, the Limestone Coast of South Australia was covered by the Great Southern Ocean. Over a series of ice ages the ocean receded leaving the ground layered with ancient fossilised limestone, making the region a world heritage site.
Within these rich alluvial soils, sea fossils including whale fossils have been found. Today this soil provides a natural and unique filtration system for the regions world famous wine industry.
Co Partnership commissioned and directed Jon Contino, a self proclaimed ’Alphastructaesthetitologist’ from New York, to bring The Hidden Sea to life. The textural qualities in his work were a perfect match to the brand story, which we amplified by choosing to screen print the design directly onto the glass.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1ioJnGW