Agency: Bex Brands
Designers: Becky Nelson, Jeremy Dahl
Client: Botan Protein Water
Country: United States

Botan Protein Water is the first ready-to-drink vegan protein beverage made from pea protein. Pea protein is a great alternative for those who have food allergies or those trying to maintain a more plant-based diet.

That being said, we wanted a package that expressed both the function and the sustainability of the product. By using their logo mark as the main visual, it evokes movement and a consciousness of well-being for individuals and our community.

The large logo with simple type feels elegant & minimal on it’s own, but in a group on the shelf it creates an eye-catching pattern that draws attention with a luxe attitude.

Our client was thrilled with the results, as they’ve been able to attract many buyer from markets all around that were previously uninterested in the product.

via Packaging of the World – Creative Package Design Gallery