Agency: Auge Design
Creative Director: Davide Mosconi
Designer: Miriam Frescura
Location: Italy
Project Type: Produced
Client: Voiello
Product Launch Location: Italy
Packaging Contents: Pasta
Packaging Substrate / Materials: Cardboard, Paper, Porcelain
Printing Process: Foil stamping

There is no Naples without “scaramanzia”, there is no Christmas without “La Scaramantica”.

Voiello is a historical Pasta brand founded in 1879 in Torre Annunziata (Naples). The Brand has always been recognized for the high superior quality and the strong bond with its roots. The selection of raw materials, starting from the exclusive use of Auro wheat, and the formats linked to tradition make it impeccable, a Pasta that is synonymous with excellence.

Designing a precious, special edition gift box containing in addition to the pasta other materials linked to Voiello and the Neapolitan tradition. An ideal Christmas gift purchasable on Amazon.

Voiello’s Scaramantica box reinterprets the numbers of the Smorfia Napoletana ( a traditional italian raffle) bringing them into italian kitchen with a collection of dishes – illustrated by Stefano Marra – lucky recipes from the Chef Antonino Cannavacciuolo and a limited edition pack for a new pasta cut: O’ Pacchero Fortunato N°91.

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via Packaging of the World – Creative Package Design Gallery