The agency ALEXANDROV DESIGN HOUSE was tasked to create a new SKU “Flagman Vysshyi Sostav” to continue the line of the famous vodka brand «Flagman» (Flagship). The image was based on key characters admiral dress uniform and white service coat and gold stripes.
Design feature of the brand ” Vysshyi Sostav ” was the decision of the logo on a gold substrate main label. Finish this label made in the style of gold embroidery, so a new SKU in the line is positioned as a premium and more expensive.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1izz9TB