Cheers is wine for relief from winter depression. Fruit wine is traditionally consumed on the sunny beaches of Florida, and should bring some of that sunshine even in the cold season. Packaging was inspired by the image of the main consumer—bright, lively girl, drinking fruit wine. I associated her with a hummingbird — a small zippy bird drinking nectar.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1eGDnbS