Design: Paulina Kalinowska
Location: Poland
Project Type: Student Project
School: WIT in Warsaw
Tutor: Małgorzata Sobocińska-Kiss
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper

The project was prepared as one of the tasks at my college. Our task was to create a series of 4 packages for snacks including the brand name and its logo. Each package had to contain an original drawing, graphic or pattern. My idea was to create a series inspired by the four elements.

The main element on each package are drawings consisting of a geometric representation of the element (waves for water, clouds for air) and the animal that I think best fits the element (a mountain chamois for earth or a fire salamander for fire).

In addition to black and white, each design has one additional color corresponding to the colour of the fruit that the chocolate contains.

What's Unique?
I think that my packs stand out because of the very idea of depicting the 4 elements. Drawings are also eye-catching but not too overwhelming.

Read more

via Packaging of the World – Creative Package Design Gallery