Agency: Ohmybrand
Creative Director: Nadezhda Parshina
Art Director: Anna Rufova
Naming: Roman Urban
Strategy: Socrateam
Location: Russia
Project Type: Produced
Client: LesDelikates
Product Launch Location: Russia
Packaging Contents: Sauces
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

We have developed a brand of sauces, dressings and salad dressings “Les.Delikates”. And for the illustrations that formed the basis of the packaging, we used… the sauces themselves!

"I grew up on the shore of Lake Baikal in Siberia. In my childhood I spent every summer in the village with my grandparents," says Alexandra Schmidt, the founder of the brand “Les.Delikates”. "My grandfather and I spent all our free time in the forest collecting berries, herbs and mushrooms, so that my grandmother could later turn them into jams, compotes, marinades, herbal infusions and spicy sauces (these were especially delicious). As an adult, I wanted to create something that would come from the heart of our taiga. This is how I had an idea to launch my own production of sauces."

The recipes for sauces made of Siberian wild plants were developed together with scientists from the Russian Research Institute of Canning Technology. At the same time, this work was done with no sticking to traditions, national cuisines or "the common way". The sauces turned out to be very original – they managed to preserve the health benefits, a bright, memorable taste as well as the mood of the Siberian nature.

The brand has an ambitious goal to create a fashion for low-calorie berry sauces rich in vitamins and to teach consumers how to transform their daily food quickly and in a healthy way. In the future, the company is planning to enter other product categories and to develop an umbrella brand of products from Siberia, not only in Russia but also abroad. The creation of a new brand — from strategy to packaging design — was entrusted to the Ohmybrand team.

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via Packaging of the World – Creative Package Design Gallery