Agency: Effect Agency
Creative Director: Nermin Nino Kasupović
Designer: Erna Poprženović
Designer: Stefan Bobrek
Account Manager: Nervesa Kasupović
Project leader: Arnela Golalic
Location: Bosnia and Herzegovina
Project Type: Produced
Client: Plivit Trade
Product Launch Location: Sweden
Packaging Contents: Pasta
Packaging Substrate / Materials: Cardboard

Packaging design for Plivit Handgjord Trahana (eng. Plivit Handmade Trahana) captures the essence and heart of the Plivit brand. This packaging introduces a fresh visual, but still remains cohesive with the brand's other very popular and recognizable products. Special combination of Scandinavin minimalism and Balkan warmth gives a unique touch to this project. Company's slogan "Från det bördiga Balkan" or "From the fertile Balkans" is a simple inspiration that we use for all of our projects.

Read more

via Packaging of the World – Creative Package Design Gallery