Agency: lazy snail
Brand Strategist: Christina Apostolidi
Creative Director: Ioanna Drakaki
Art Director: Serafim Stroumpis
Illustrator: Kostas Kiriakakis
Account Manager: Stavros Damatopoulos
Project Type: Produced, Commercial Work
Client: Tsatsakis s.a.
Family business Tsatsakis, based in Heraklion Crete, produces since 1998 preservative-free baked goods with only the purest ingredients and olive oil. Increasing demand for Cretan products worldwide encouraged the company to produce a new baked goods range for foreign markets. The range includes bread sticks, cookies, crisps and croutons.
The brand positioning of the new range is built around the idea of a mental journey to Greece through aromas and flavors. Different “stories” of Greece are being told by a variety of recipes based on typically Greek ingredients: tomatoes, olives, feta cheese, thyme honey, Chios Mastic. The name “baking stories” came as a natural outcome of this positioning. For the packaging, we followed the same logic of “Greek moments”: Greek coffee with a cookie, ouzo with “meze”, Karagiozis from the traditional shadow theater. Our visual language is innocent, nostalgic and colorful, connoting the purity of ingredients and the variety of flavors.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1IzxUo3