Design: Mos Atyan
Location: Armenia
Project Type: Produced
Client: lawerte
Product Launch Location: Global
Packaging Contents: Premium Coffee
Packaging Substrate / Materials: Plastic Tube
Printing Process: Flexography

When I got the order for this design, I was very excited, I was looking for a source of inspiration. After a long search, I realized that I had to move in the abstract direction. And the sediment on the bottom of the coffee cup is more than abstract. After always drinking, I searched for images on the bottom of the coffee cup, I always found different images.

After working for a long time, I realized that he's in the mood to pack this coffee. Here is the result. I must not forget to say that I was open to my choice. The customer has never mentioned any direction. I did what I felt, I did what the association has always had with coffee. Of course, I could have taken a different approach to the design of this package, but this is the style, this style likes young people middle-aged people.

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