Design: Tania Sheikh
Location: United Kingdom
Project Type: Student Project
Packaging Contents: Sea Salt
Packaging Substrate / Materials: Recycled metal
Native is a Hawaiian sea salt range centred on sustainability, storytelling and attention to detail. The brand was created to celebrate the history and nature of 3 Hawaiian islands, O’ahu, Moloka’i and Kaua’i. Native fills a gap in the market for the high end customer, but takes a friendly approach, differentiating from competing luxury products. The brand is more than just the product, with a rich background story detailing the family-run salt harvesting process and the health benefits and origins of each flavour variety. The refined packaging design conveys the heritage of the brand through deep, rich colours and a collection of delicate illustrations.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/3jwHXjm