Design: QNY Creative
Creative Director: Ezio Burani
Art Director: Samantha Clemente
Photography: Rebecca Slee
Copywriter: Valentina Robotti
Location: United States
Project Type: Produced
Client: TAO Group
Product Launch Location: United States
Packaging Contents: Sushi
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

Tao Group Hospitality is a global company that develops, owns, and operates many of the most successful food, beverage, and nightlife entertainment venues in the world. Despite the brand’s name has become an icon of New York City nightlife over the last ten years, the global pandemic threatened Tao’s success more than any other difficulty in the past. Introducing new business models to keep consumers in urban areas able to continue enjoying the Tao restaurant experience from the comfort of their homes was a priority for the brand. Tao Group came to QNY to design an innovative sushi box, which would have been more than an extension of the brand’s presence and ethos beyond its noteworthy physical spaces, but a real revolution in the delivery dining experience. QNY Creative responded by creating a box that rigorously redefines what it means to be eating at home, bringing the signature luxurious, restaurant-quality of a Tao meal to anyone, anywhere.

Read more

via Packaging of the World – Creative Package Design Gallery