Elixir – Was chosen as the brand name as it is widely known to represent eternal life, immortality, and well being. The brand logo was then set out in a clear and sharp font representing an up market professional appearance that will appeal to a broad consumer market.
In addition the logo includes the Latin slogan In Aqua sanitas this is taken from the Latin saying “In vino veritas, in aqua sanitas”
“In whine there is truth In water Their is health.” This combined with Elixir adds to the overall feeling of health, youth and vitality.
To complete the Logo the words Vitamin Water are clearly displayed to insure the consumer understands and relates to the product and its contents.
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