Design: VOLTA Brand Shaping Studio
Location: Portugal
Project Type: Promotional
Client: Avery Dennison
Packaging Contents: Wine, Olive Oil, Perfume
Packaging Substrate / Materials: Glass bottles

Change perceptions
VOLTA was challenged by the multi national labelling solutions company Avery Dennison to help them promote a new technology: Label'Glass®. This type of labels help you get the look and feel of glass embossing, embellishing bottles or other high-end applications with decorative raised emblems, which can save a lot of time and money.

To show its potential, VOLTA created the Prominent Collection: a series of bottles using Label'Glass® to change your visual and tactile perceptions of embossing.

The Collection includes a Red wine from the Douro — CREASE 41, an extra virgin olive oil – STRATO and a perfume for men – PLATEAU. Each use Label'Glass® in a unique, differentiating way, showing the potential this kind of labels and technology can offer. They stand out as very premium products, with their embossed designs highlighting its quality and exclusive look & feel.

A brochure was also created, where actual physical Label'glass labels were attached to the bottle's images, for one to get the actual visual and tactile feelings of this technique.

Read more

via Packaging of the World – Creative Package Design Gallery