Agency: Kingdom & Sparrow
Photographer: Howard OatesLocation: United Kingdom
Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Skincare
Packaging Substrate / Materials: Paper tube
Printing Process: Digital
Scence came to Kingdom & Sparrow with a mission to grow their all-natural, completely sustainable skincare brand. Handcrafted in Cornwall, their ethical, natural products had a loyal but small following, mirrored by their small-batch, artisan look. Before reaching out to new, bigger suppliers, Scence needed to update their brand for a modern, discerning, eco-conscious consumer who cares about the planet but also wants great quality skincare.
To move them away from their more artisan identity, Kingdom & Sparrow developed a fresh look that brought them into the modern, commercial skincare market, creating a brand that would look as at home in local boutiques as it would on supermarket shelves.
Trust in the company and the product were essential to grow their audience, so the UK branding agency developed a strong identity with more ownable flourishes and contemporary design that identified with their consumer. Kingdom & Sparrow chose a mature colour palette with a softer edge and hand-painted illustrations to reflect the natural ingredients and add a premium touch.
Clear visual navigation and range architecture to better help consumers understand the difference between products and scents was also paramount, as their current products were hard for people to differentiate. With paper tubes for packaging, the logistics of ensuring all necessary copy fitted well and remained in keeping with the sleek design was a challenge, but one that Kingdom & Sparrow rose to.
Together the brand assets tell the story of the brand and showcase the quality of the products.
Scence has just launched their rebrand and is already selling natural, sustainable skincare to wider consumer-base, including export markets. Watch this space for more results from Scence soon.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/3aWIqYp