Agency: BasileADV / Resistenza
Creative Director: Andrea Basile
Type Design: Giuseppe Salerno & Francisco González
Photography: Diego De Dominicis
Location: Italy
Project Type: Produced
Client: Malti da Legare
Product Launch Location: Global
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Foil stamping

Challenged by the industrial sector, the Italian artisan brewery Malti da Legare, launched a new recipe of their Amberly product, which, in line with its name, had to show an explosive label.

In fact, the origin of the Stout-variety goes way back in time.

A beer produced during the 18th century in England, an imperial variety for the court of the Russian Czars, a beer for long journeys and cold winters.

That’s where this beer has its roots, where the intense flavour is originated, flavour that can be seen through an incredible richness of shades; a product transmitting the passion and dedication of its brewers starting from its own colours.

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