Branding and Packaging for Chipita’s new range of potato chips.
Target group of this range of snacks is young adults.
The concept was to combine photography and illustration to give a unique stylish character to the product. The use of a rich black background, and the combination of illustration (abstract bowl and flavor) and photography (actual product), enhances the product’s presence and becomes the”hero”.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1lGKVx9