Agency: spoondesign
Designer: Spyros Doukas
Client: Chipita International
Country: Greece

Branding and Packaging for Chipita’s new range of potato chips.

Target group of this range of snacks is young adults.

The concept was to combine photography and illustration to give a unique stylish character to the product. The use of a rich black background, and the combination of illustration (abstract bowl and flavor) and photography (actual product), enhances the product’s presence and becomes the”hero”.

via Packaging of the World – Creative Package Design Gallery http://ift.tt/1lGKVx9