Agency: XAAS
Art director: Konstantin Xaas
Designer: Konstantin Xaas
Designer: Eleonora Nazi
Location: Russia
Project Type: Concept
Packaging Contents: Health & Beauty
Packaging Substrate / Materials: Glass Bottle, Metal, Pulp Carton, Pulp Paper

Xaas Branding and Design Laboratory creates new brand and packaging for dental brand RAPID Montсarotte Medical. The laboratory has branches in Moscow, London and Rome, bringing together specialists in branding, design and marketing from all over the world. xaas has a unique structure where the founders are art directors and project creators and serve as the main contact for each client. 23 partners are practicing designers, and whether they work together or independently on a project, they do so flawlessly.

In 2010, the Montcarotte British marketing bureau presented the world’s first innovative dental cosmetics. The production is based in Europe, where formulas, clinical trials and tests are conducted as well. Most effective yet safe compounds are developed by experts of the pharmaceutical laboratory under the guidance of the doctor of medicine Ettore Tallia – guru in the field of organic chemistry, the head technitian of famous American firm of Elizabeth Arden. Montcarotte created a new niche in dental care- SMART LUXE, interaction of technology and modern design.

Read more

via Packaging of the World – Creative Package Design Gallery