Designer: Marwan
Project Type: Concept
Location: Cairo, Egypt
Packaging Contents: Juice
Packaging Substrate / Materials: Tetra pack

FROOTS is based on a simple yet smart idea Since fruits grow out of roots from bottom to top, we merged the two words (fruits + roots) for having the same rhyme.

Visual Identity
Based on the concept, fruits were distributed visually all over the packs from bottom to top in an emerging roots-like, going up with the brand name placed vertically to empower it. This identity gives the whole packs a unified look when they are put together on the shelves, and makes it easy for consumers to identify them the moment they lay their eyes on the brand packages.

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via Packaging of the World – Creative Package Design Gallery