Agency: Deep Blue design
Creative Director: Maria Stylianaki
Photography: Pantelis Mathioudakis
Location: Greece
Project Type: Produced
Client: 4vita
Product Launch Location: Europe
Packaging Contents: Herbs
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

4vita is a family business with privately-owned herbal crops on the island of Crete in Greece. The fields of 4vita is a living laboratory where grows Cretan herbs while many of them are grown organically.

A visit to the herb crops of 4vita is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life. All these colorful palettes we used were so far from the usual of describing natural products such as brown and green in low tones, but we preferred to invest in feeling.

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