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Designer: Alexandra Pavlenko
3D Visualisator: Pavel Gubin
Project Type: Student Project
School: British Higher School of Art and Design
Course: Visual Communications
Tutor: Leonid Slavin
Location: Russia, Moscow
Packaging Contents: Soil and fertilizers
Packaging Substrate / Materials: Cardboard
Printing Process: Flexography

Rootfood is a brand of soils and fertilizers that brings together traditions and innovations. It is developed especially for those, who are new to gardening, but want to give it a try and feel a closer connection to nature. Rootfood is nurturing the plants and giving them a quality treatment. "I treat my plants the way I treat myself".

While developing Rootfood I was looking for an insight, and it stroke me that a fertilizer for a plant is like, let's say, a burger for us. The main target group values every product for it's quality, convenience and a good result. For an amateur everything seems complicated, so I wanted to create a feeling, that plants are easy to handle. The backside of the package has a menu of plants nutrition, depending on the season, plant's growth and development rate.

Granular fertilizer is easy to use, because it nurtures the soil gradually and the advantages are obvious:

  • one time feeding instead of the multiple ones;
  • fast digestion of the nutrition;
  • one fertilizer instead of a set of seasonal fertilizers;
  • the beads' small size, securing an even distribution of the nutritional components;
  • no danger of soil salinity or burns, even in case of direct contact with the plant.

The specialized soils are easy to handle and give enough nourishing to a plant for up to half year. So you don't need to think twice, just use the soil, marked suitable for your plant, and that's it.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/2BBQoWJ

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