Creating a package design system for Tadiran Group Lighting Brand. Dadiran Group is one of the leading Israeli brands of home appliances refrigeration and air conditioning, now launching a new line of improved sustainable light bulbs.
Our Inspiration was capturing the energy of thunders and lightning- creating a trail of energy that is generally invisible, to show how powerful and long-lasting this new technology is. We designed a unique illustration language, using a clean and minimalistic style combined with a dynamic shadows of energy.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1DIVGLa