Designer: Hyunseo Yoo
School: Pratt Institute
Country: United Kingdom

The brief was to design packaging for a beer label driven by “disaster IPA”. Cavalry Brew Co., inspired by Cavalry Cemetary in New York, was created to remember those passed as a result of any disaster. From the idea of people hiding rough memories, drinkers would have to scratch off the golden part in order to find hidden information.

via Packaging of the World – Creative Package Design Gallery