Design: Abdelrahman Khaled
Location: Egypt
Project Type: Produced
Client: Jethaa
Product Launch Location: Global
Packaging Contents: Perfume
Packaging Substrate / Materials: Paper, cardboard, glass
Printing Process: Digital printing

Jethaa is an Arabian perfume brand based in Saudi Arabia. They have a very unique perfumes, specialist in natural perfumes.

After a lot of sketches we designed our unique mark to reform the classic and Islamic Arab art with the first letter of the brand “J”. To make this remarkable logo with elegant typeface.

Our packaging was inspired from nature, The "Jethaa" in Arabic means “Tree trunk” so our design was these branches of the tree trunk eating the perfume box like a very luxury treasure. All this to reflect our unique and elegant identity to give our audience this premium look and feel.

What's Unique?
Our unlimited golden pattern which make our products like a treasure.

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via Packaging of the World – Creative Package Design Gallery