Designed by Todd Anderson
Country: South Africa/ United Kingdom

A clean, untreated style was achieved for The Natural Collection by using botanical drawings to illustrate the chosen fragrance, and simple typography that was redrawn to give it a worn looking identity. The deliberate choice of a textured paper stock then further emphasized the style by giving the impression of the products being wrapped in a linen cloth.





via Packaging of the World: Creative Package Design Archive and Gallery