Designed by Noem9 Studio, Spain.

Eos is a brand that stands out for their coffee flavors, not for its fancy look.
That was the main concept behind this project, so I based the design on a clean and straight concept.
Basically the idea was to show the three different flavors of the coffee using their coffee stains. The lightests one for the justo flavor, the regular one for the decaf and the biggest one for the dark coffee.

And for the wall graphic, I created some portrait illustrations using real coffee to use in the advertising campaign.

The project made it as finalist in the Avery Dennison Contest sponsored by The Dieline.







via Packaging of the World: Creative Package Design Archive and Gallery