The Packaging is displayable and unique, the outside seems like a normal cardboard box at first.

Agency: Hallmark Cards
Designer: Kael Little
Client: Hallmark Cards
Country: United States
Additional Credits: Anna Defazio

Memory Mix is a way for there to be tangible audio sharing for millenials and young adults.

-Our objective was to help Hallmark understand how a transitional young adult would share meaningful audio in a tangible way.
-Also, How do they tangibly share clips that have been captured from a specific event?

Our Solution was a clever twist on a sound card that could be customized to each consumers needs.

Below the tape lies a hidden message that can be customized for a friend, and the friend will understand the meaning of the message played.

The Final Solution is innovative. Once you pick up your cassette, simply rotating your fingers on the reels forward will play your message. Also, rotating them backward will rewind the message just like a normal cassete tape would.

When placed in the box, simply press play and the message will play from the speakers on both sides.

Then you open it and the interior is unexpected and displays our tagline:
“Share your sounds, Play your memories”
Below the tape lies a hidden message that can be customized for a friend, and the friend will understand the meaning of the message played.
The Final Solution is innovative. Once you pick up your cassette, simply rotating your fingers on the reels forward will play your message. Also, rotating them backward will rewind the message just like a normal cassete tape would.
When placed in the box, simply press play and the message will play from the speakers on both sides.

via Packaging of the World – Creative Package Design Gallery http://ift.tt/1hRW00h