Agency: Sowl Creative Studio
Illustrator: George Liousias
Location: Greece
Project Type: Produced
Client: Giotsas Family
Product Launch Location: Europe
Packaging Contents: Feta Cheese
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Giotsas Feta cheese, a local family brand form Elassona, producing cheese that fights for tradition and natural products, aims to win over all health-conscious consumers and even global markets with their persistence to naturality and simple yet delicious recipes.

One of their goals is, within the borders of their provincial city, to build the foundation for a pilot livestock farming that could inspire and teach the entire country about their methodology around farming and cheese production.

We were commissioned by this lovely family to develop a visual identity -including packaging- for their cheese, capable of making their product and mission stand out from the dairy market and also win the shelf competition. Hence, a unique design to increase popularity and re-direct consumers’ attention to the purest ingredients was necessary.

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via Packaging of the World – Creative Package Design Gallery