Company: PepsiCo
Location: United States
Project Type: Produced
Product Launch Location: United States
Packaging Substrate / Materials: Aluminum Cans

PepsiCo is disrupting the cocktail mixer category with the launch of Neon Zebra, the company’s first ever line of non-alcoholic cocktail mixers. The product was designed to meet the needs of a growing consumer cocktail mixer category.

Neon Zebra differentiates itself from the category through its convenient, no-fuss packaging in 7.5oz mini cans designed to make great-tasting cocktails in seconds. PepsiCo's in-house Design team developed a juicy, buoyant visual identity for this innovative new brand, featuring artist-crafted 3-D typography and an unexpected color palette and textures. The four flavors serve up a vibrant, zany world, disrupting the mixers category with a unique and ownable point of view.

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via Packaging of the World – Creative Package Design Gallery