Design: olena
Location: Ukraine
Project Type: Produced
Client: Dunai
Product Launch Location: Ukraine
Packaging Contents: Drinks
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography

Dunai is a Ukrainian startup Named after the Danube River. Dunai is an ice Molotov cocktail, which ignites the best celebration in the world. From the first sip, you understand that these drinks are a kind of a special drug, which drove you crazy forever.

BRAND STORY
Dunai combines the history of Europe and the greatness of Ukraine. Danube is the longest river on the territory of the European Union, and it unites 10 countries. In contrast to other rivers of the world, the distance of the Danube is calculated from the mouth, located in the region where Dunai drinks are produced. The place where Danube flows into the Black Sea is marked with the sign "0 km", and it attracts tourists. Since ancient times the surroundings of the water meadows are inhabited by Old Believers, and these people consider themselves magicians. Even today we can find inhabited islands in the depth of Vilkov water meadows, where live the families, who didn’t leave the wild islands for decades. INSIGHT: The blood of the ancestors runs in our veins. Those who lived thousands of years ago. To gain powers we need to go back to our roots and remember our forgotten legends.

SOLUTION
Three mystical legends of the Big Danube formed the basis of the design of the three tastes. We mixed the three legends with the modern world themes and created surreal mystical-otherworldly illustrations, accompanied by the theme of celebration, jokes, wild drive, and an absolute break from reality.

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via Packaging of the World – Creative Package Design Gallery https://ift.tt/3c9ZKd5