Design: Defense
Location: Ukraine
Project Type: Produced
Client: Perekusno
Product Launch Location: Ukraine
Packaging Contents: Nuts, dried fruits, snacks
Packaging Substrate / Materials: Flow Pack

TASK
We were approached by NaturFoods, an importer of nuts, dried fruits and candied fruits, in order to develop a brand snacks. Management decided to bring a new retail product to the market through different retail formats.

DECISION
To achieve this goal, the agency's team created an understandable and cheerful brand "Perekusno", the logo of which was based on the hero of "Kusaka". The character will help build communication based on the character traits and behavior of the audience.

We have developed 13 bright and unforgettable images of everyone's favorite nuts and dried fruits in order to remember with a smile about a healthy snack that fits in your pocket at a moment of slight hunger!

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via Packaging of the World – Creative Package Design Gallery https://ift.tt/307nBEm