Agency: Design Happy
Designer: Jon Plumb / Will Jones / Richard Bray
Client: Everything Bagels
Additional Credits: Georgina Turner
Country: United Kingdom

Design Happy has created the new Brand Identity for the artisan Bakers Everything Bagels.

Following on from the success of Somerset Soups, we could not resist the opportunity to design the Everything Bagels Brand which wholeheartedly harnesses the handmade nature of the product. We approached the Branding with the aim to embrace the mis-shapen and imperfect nature of the product, whilst also communicating the fantastic tastes and fun bagelness… Perfect for a product that cannot really take itself that seriously.

The new brand identity was the perfect match for the product which intentionally uses flat colour, doughy typograhy, random shapes and playful words. The branding is reminiscent of a mis-shaped bagel with the added distraction of the bagel birds. The birds originally were not intended to be a big feature of the design, but they continue to be the subtle face of the brand on and off pack and the perfect mascot for a bread based product.

Georgina Turner, owner of Everything Bagels commented: ‘Designhappy have exceeded all our design expectations for branding and packaging. They are a dynamic agency who really listened to our ideas and the outcome has been exceptional. We have had compliments for our logo through social media from all over the world and this has been echoed in the success our branding is having on a local Audience. Sales have increased since we started using the new branding and we can’t wait to see the fantastic boxes they have designed for our bagels on the shelves’

In 2014 Everything bagels will be releasing the full printed packaging for the bagels and a range of new flavours intended for Stores and Deli’s. The new delicious range includes Plain & Simple, Cinnamon & Raisin and a Savoury Mix.

via Packaging of the World – Creative Package Design Gallery