Agency: S&Co
Creative Director: Oliver Siegenthaler
Illustrator Angelica Del Valle
Location: Colombia
Project Type: Produced
Client: Del Valle
Product Launch Location: Colombia
Packaging Contents: Juice Drinks
Packaging Substrate / Materials: Pet

Jugos Del Valle is part of The Coca-Cola Company's family of brands in the LatinCenter region. Within its broad portfolio of products is Del Valle Fresh, which is a low fruit content and very refreshing beverage.

For the brand it is important to differentiate this product from the rest of the juices in the portfolio since they want to be clear that it is a refreshing drink and not a 100% fruit juice. For this reason we were asked to redesign the label and the visual system of the product.

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via Packaging of the World – Creative Package Design Gallery