Agency: Estudio Lina Vila
Client: Eroski
Country: Spain

For over 10 years the studio has been collaborating with Eroski’s Marketing and In-house Brands departments on projects to do with packaging design (over 2,000 packaging items), textile design and graphic communication. The end of 2010 saw a change in brand strategy. In this project we were entrusted with the new global graphic line and its protocolization. Our proposal has a new branding approach. The new line is in response to a concept to balance the informative rationality with the emotional, attractive image of the products. This is achieved by establishing a visual order that connects with the brand values and enables the consumer to recognise it, thanks to the structure of its graphics and typography, and the power of its image.

via Packaging of the World – Creative Package Design Gallery http://ift.tt/1dp1cEM