Collaboration between Steve Simpson and Design Bridge
Directed by Phil Dall
Location: Dublin, Ireland

Jameson Irish whiskey has unveiled its fifth annual limited edition bottle as it gears up for St. Patrick’s Day 2015. Designed by Dublin-based illustrator Steve Simpson, the bottle forms the flagship of Jameson’s ‘Hello Dublin’ celebrations in Dublin and globally this March.

Simpson’s design captures the soul, warmth and wit of the city where Jameson was first distilled in 1780, with images of Dublin landmarks, such as O'Connell Bridge and Trinity College. The artwork also features Dubliner phrases on a map of roads to represent the lifeblood of the city – the people and their passion for Dublin. The designer’s story – ‘Wherever I roam, it’s Dublin my heart calls home’ – is a prominent personal touch.

Daniel Lundberg, global brand director for Jameson, says: “Jameson is synonymous with its hometown of Dublin – both are steeped in heritage, have infectious, welcoming personalities and are leaders in contemporary craft, so this limited edition bottle is our way of paying homage to this great city.

The new limited edition bottle will be available from March 2015 in 33 markets around the world, including Russia, Australia and Brazil.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/1FZyqpC