Creative Agency: iframe communication design
Project Type: Produced, Commercial Work
Client: etolea
Location: Agrinio, Greece
Packaging Contents: Olive Oil
Packaging Substrate / Materials: Glass bottle, Cardboard box
Printing Process: Coated bottle with silk screen printed label

The brief:
To create a brand for an extra virgin olive oil who aims to enter the delicatesen market. The main challenge was to come across with a brand and a balanced packaging to communicate the brand abroad.

The Brand:
The extra virgin olive oil, Etolea was named after wordplay between the word Etolia (our homeland) and the word olea (olive in Latin). The logotype’s inspiration is the monogram of the name Etolea combined with olive lead which will be the concept of the packaging design.

Εtolea White is a high quality olive oil of premium class. It is produced directly from olives of the best variety, the Koroneiki in the area Millos Sellou near Agrinio in Greece.The fruit is picked by hand with extreme care.

It always has a vivid green color and is pressed immediately so that the final product consists of the best features. Afterwards, it is stored inside stainless tanks in a specially designed and air-conditioned room, under constant daily supervision. When the time comes, the olive oil is bottled unfiltered to preserve all its qualities in a 500ml painted glass bottle, to protect it from light, the sun’s rays and heat.The bottling process carries our family’s personal care, bottle by bottle.

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via Packaging of the World – Creative Package Design Gallery