Agency: The Collaborators
Strategy Director: Alex Ririe
Creative Director: Mary Lewis
Senior Designer: Ben Shurbsole
Account Director: Sally Batty
Artworker: Chris Ellis
Location: United Kingdom
Project Type: Produced
Client: White Rabbit
Product Launch Location: United Kingdom
Packaging Contents: Pizza
Packaging Substrate / Materials: Cardboard
Printing Process: Digital

Food and drink branding specialists, The Collaborators have created a new brand identity and packaging for gluten-free and vegan Italian food brand, White Rabbit, as it looks to ramp up its presence with new listings and NPD.

White Rabbit has already established itself as a leading free-from producer, but with ambitious growth plans, founders Teo and Nick wanted to make sure their business was in the best possible shape for the future and had strong brand equity, both physically and emotionally.

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via Packaging of the World – Creative Package Design Gallery