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Doyles Seafood Brand Refresh

Creative Agency: The Creative Method
Creative Director: Tony Ibbotson
Project Type: Produced, Commercial Work
Client: Doyles Seafood
Location: Sydney, Australia
Packaging Contents: Seafood, Coffee
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Flexography, Digital Printing

Back in 1885, Doyles on the Beach first opened its doors in Sydney Australia, serving seafood freshly caught by hand line. The Creative Method was approached with the task of refreshing the iconic Doyles Seafood packaging whilst retaining its history and heritage of quality, authentic seaside dining. We created a suite of packaging and collateral including food cartons, cups, signage, a poster series and newspaper menus. Working with basic printing methods, we looked at a way to maintain authenticity. We achieved a textured look emulating newsprint to adorn the menus, posters and packaging. The use of vintage graphics and language also gives a nostalgic nod to times gone by. We used the iconic Doyles brand blue solely on these items to drive the idea of a fresh, quality seaside dining experience.

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via Packaging of the World – Creative Package Design Gallery http://ift.tt/2FeLrWF

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