Designed by SmashBrand, United States.

We were approached by Walker Hall Winery in Canada to develop a brand look for their new reserve collection. We designed a modern look that would convey elegance without pretending to seem like an ancient wine house. Simple yet elegant type treatment is the focal point of each label. The stand out W on the neck creates the high class look of the brand and also help customers to quickly find the type of wines they’re looking for.

via Packaging of the World: Creative Package Design Archive and Gallery