Designer: Telmo Cuenca
Project Type: Produced, Commercial Work
Client: Jaramillo Carrión Licores & Comapañía
Location: Loja, Ecuador
Packaging Contents: Liquor Spirit
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset

The Famoros Liquor 7 Pingas, is a traditional alcoholic beverage from the Amazon region of Ecuador, in the city of Cumbaratza, province of Zamora Chinchipe.

The name of 7 Pingas comes from an artisanal liquor -of the same name-, which is made by macerating alcohol from sugarcane, spices and what is locally called "Nervio del Toro" (virile member of the animal).

For the design, the challenge was to revitalize the product with a new image that highlights its spiritual drinking qualities and above all its unique characteristic and that is part of its ancestral and secret recipe: "the strength and virtue of the Bull".

The design easily adapts to other colors to be used in the taste variations of the same product.

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