Design: Vachan Batavia
Location: India
Project Type: Concept
Packaging Contents: Dry fruits ( Pistachios )
Packaging Substrate / Materials: Cardboard, Aluminium
Printing Process: Flexography

The aim of the packaging was to design it for a nutritionist with Wholesome as the Brand name focusing on the healthy snack options it has to offer and creating a brand identity for the brand. The objective is to make dry fruit a fun and healthy snacking option.

Some people have a habit of keeping dry fruit handy in a small box, specially the ones who travel often of who work full-time. But, let’s acknowledge the fact that ,this was possible when women were full time homemakers. As times are changing and career and corporate jobs are where people are spending most of their day, this ready to eat – snack size dry fruit packs come handy.

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via Packaging of the World – Creative Package Design Gallery