Design: THE BRANDHOUSE
Location: Greece
Project Type: Produced
Client: WINERY MONSIEUR NICOLAS
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Silk Printing

The objective was to create the brand for a new, exceptional white wine, of WINERY MONSIEUR NICOLAS by G. Karamitros. Addressing wine lovers around the world, this golden fine wine, rich in taste and unexpected aromas, comes from the Assyrtiko grape variety, produced in Thessaly.

THE INSPIRATION
The ancient, legendary Assyrtiko grape first grew, thousands of years ago, on the dry land of Santorini and is still thriving in many areas in Greece, among which is Thessaly. Also known as the “survivor of the Greek vineyard”, Assyrtiko made us think of Deucalion, mythical king of Thessaly, who helped the Greek race survive and was thus called “Greek Noah”.

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