Design: Rafael Martins
Location: Brazil
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Laminated Pouch
Printing Process: Digital printing

This packaging project was developed to complete the packaging design course. For this project it was necessary to develop a gourmet coffee package with two flavors, intense and bourbon.

Brand History:
Grain Café was born from the passion of Diego Fontalis, a young Peruvian who has lived in Brazil for over 20 years. Fascinated by his home country, Diego wants to add some of peruvian culture to his newest venture. He is investing heavily in this new work and, thanks to his excellent contacts, intends to introduce it in large supermarket chains throughout Brazil, and maybe one day, export to all Latin America.

Where will you market?
E-commerce of the brand and supermarkets in Brazil.

Target audience:
All genres. Class A and B (Gourmet Coffee with added value)

Consumption habits are:
People who enjoy good coffee and usually allow time for their days make their coffees in the best shape and at the right temperature. the coffee has two flavors, intense and bourbon.

Read more

via Packaging of the World – Creative Package Design Gallery