Design: Gareth Rothwell
Location: United Kingdom
Project Type: Student Project
School: University of central Lancashire
Packaging Contents: Alcohol
Packaging Substrate / Materials: Glass bottle
Printing Process: 3d Rendering

Set by Brandon. consultants. In a nutshell, we want you to create a fresh new Rum brand. Why? Rum is on track to be the new gin! There has been a significant amount of new brands launching into this category in the last couple of years as well as innovation from established brands like Captain Morgan and Bacardi.This is becoming a crowded market so how can you stand out? Be distinctive in your look and your attitude. Think what territories you could play in. Local and small batch? Purity? Science even?

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