Design: Gareth Rothwell
Location: United Kingdom
Project Type: Student Project
School: University of central Lancashire
Packaging Contents: Alcohol
Packaging Substrate / Materials: Glass bottle
Printing Process: 3d Rendering

Set by Brandon. consultants. In a nutshell, we want you to create a fresh new Rum brand. Why? Rum is on track to be the new gin! There has been a significant amount of new brands launching into this category in the last couple of years as well as innovation from established brands like Captain Morgan and Bacardi.This is becoming a crowded market so how can you stand out? Be distinctive in your look and your attitude. Think what territories you could play in. Local and small batch? Purity? Science even?

Read more

via Packaging of the World – Creative Package Design Gallery