The phoenicians, (1500 ad) used clay amphoras to transport wine across Mare Nostrum.
Amphoras are excellent recipients for storeing and ageing wine. Made from natural materials, they are porous and allow wine to breath while keeping it cool through the effect of transpiration.
The garphism of the label plays with the word of the variety Xarel·lo, which exchanging the syllables, form the producers brand “Lo-xa-rel”.
via Packaging of the World: Creative Package Design Archive and Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/Qp8-0dqo4KM/petit-arnau.html