Designer: Nicole Pannuzzo
Country: United States

With this project, I sought out to rethink toothpaste packaging. Colgate is one of the oldest and most recognizable brands leading the industry of toothpaste, however has not moved forward since the design of the toothpaste tube. For the first time, the toothpaste tube has been redesigned to collapse, making the mornings a bit brighter.

via Packaging of the World – Creative Package Design Gallery http://ift.tt/1h8GvMh