This was a school project in Packaging Technology class ; the assignment was to repackaging Carr’s crackers. Carr’s wanted to extend their target audience to young teenagers, high school kids. Trough my research I found out that crackers once were popular among pirate from this research I came up with the idea of using the pirate theme in my design. So I integrated illustration of pirate map and wood chest packaging in order to bring the playful and fun feeling in my design.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1h8B1RJ