Manufacturer: Royston Labels
Project Type: Produced, Commercial Work
Client: Whitetail London Dry Gin
Location: United Kingdom
Packaging Contents: Gin

The label for this juniper-led gin was printed on a digital press and embellished with delicate silver and blue detailing to achieve a visually captivating finish.

In recent months, the Royston Labels team have become well acquainted with the gin world, having produced labels for exciting distilleries such as Mór, Griffiths brothers and Hidden Curiosities.

Now, our latest gin project has introduced us to yet another fantastic brand: Whitetail. Distilled in London, this special gin is crafted from spring water and botanicals sourced on the Isle of Mull; the name is inspired by the white-tailed sea eagle that is native to the same beautiful island.

In manufacturing the label for Whitetail, we sought to evoke the delicacy and sophistication of this special gin. White, textured wine material was used as the basis for this label, with the text and graphics printed digitally to achieve high image quality and colour consistency.

To add a touch of understated luxury, we utilised hot foiling to apply matt silver detailing. We also embellished the label using Pantone 2757 to achieve a rich flexo blue that would evoke the Whitetail branding in a striking manner. Though it was no easy task to do justice to this fine gin, we are delighted with the finished result.

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via Packaging of the World – Creative Package Design Gallery