Design: Hobby
Location: Colombia
Project Type: Produced
Client: Cábala
Product Launch Location: Colombia
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, Paper, Cardboard
Printing Process: Offset printing

For the birth of this new craft beer brand, it was very important to create an identity inspired by a concept far removed from the traditional brewing world. Giving a deep and suggestive personality to a millenary and universal drink was the great challenge we set ourselves from the beginning. In addition, thinking of a distinctive packaging, from the bottle to the pack of several beers, would become a fundamental point of contact to position the brand in a powerful way.

Our starting point to give life to this drink were the popular myths and amulets (cabala) that are expressed through people, places, objects and anecdotes. The life that happens on the street, in the neighborhoods, in the urban tribes, in the underground and "unknown" world are part of this story. A drink that is present in everyday life, in anecdotes full of chance and unexpected endings. A symbolic drink that marks the destiny of all those who consume it, and that we have turned into the perfect platform to fill with mysticism that casual moment of having a good beer.

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