Design: White Studio
Location: Turkey
Project Type: Concept
Packaging Contents: Tea
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing

This is a concept design project.

Isy & Lily offers organic artisanal herbal teas made from combination of flowers, leaves, seeds, roots, citrus and berry fruits with delicious taste and positive effect therefore each box has its own personality, its own flavor. The brand offers five different flavored tea boxes. Each illustration represents a feeling together with the ingredients of the beverage.

We are sister-owned Creative Design Studio based in Istanbul, Turkey. Our names are İzel and Nilüfer. Nilüfer means waterlily in Turkish. Therefore, we named our concept tea brand “Isy and Lily”.

With this premise, we worked the logotype. The logo is consisting of the two letters “I” and “L” which are mirrored and created a butterfly effect. With a clean and fine personality, the packaging design needs to be minimalist and contemporary, simplicity needs to communicate a reliable product, with a direct message and without noise. The design, packaging and colors reflect the values that represent the brand. The luxury and the natural coexist harmoniously, generating a unique experience when acquiring the product.

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via Packaging of the World – Creative Package Design Gallery